Gone are the days, when marketing materials included just a brochure/flyer and business card….and maybe some advertising in the most relevant magazine or newspaper.
The game that we all play has now got way more players and closing the sale is harder than ever before.
Do not be disheartened though. We are all unique and we all have something to offer that others do not. You need to find that unique attribute, and apply that skill to what you know your customers need.
So your list of marketing materials and medium may have significantly increased, but your messaging can still be on-point.
Sadly the customers with the greatest potential do not know what they need and therefore your message must peak their interest and touch a pain that they currently have.
Going back to the example I was using before of a swimming pool maintenance company, people that own pools know the different pains involved with maintaining their pool but they may be unaware that you offer a release from that pain and that your solution is way more cost effective than they imagined. You may not be cheaper than self maintaining, but you save them time and frustration and the ability to just jump in the pool and go swimming without having to take time to vacuum and sweep the pool.
Simply put: PAIN: purchasing chemicals, vacuuming, sweeping, time, frustration managing chemicals, equipment maintenance. All of which equates to less swimming time in the small amount of time your prospect has after work.
Each service or product that you are selling will have a variety of pain points based on the type of prospect you are targeting. Focus on that and your message will resonate with your prospects.
By touching those pain points, and solving them for your potential customer you will gain their attention…but you have do all of that in first 10 seconds on your website, Facebook page or marketing material.
Be unique, be focused, but helpful, and be resourceful. As a small business these are all key attributes that clients really appreciate.
If you would like some help with understanding your prospects pain please call 601-667-0009 or email alyson@webdesignshop.com. You can follow us on Facebook at https://www.facebook.com/TLWDS/ or www.webdesignshop.us
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